Can Technology Fix the Rivalry?
It is not surprisingly that there are always challenges of communication between the marketing and sales departments in business, in fact a study shows that most of the marketers aren’t happy with the degree of communication between teams like other sales team too.
Is there something that you can do about it? Because this is not something that you can leave it up to hope to chance the situation as it can seriously affect your business. Gladly, there’s a way that this can be changed altogether, through technology – Celigo – the smart cloud integration platform as a service is an app for everything.
Communication and Collaboration Efficiency.
Frankly, almost all the issues marketers and sales people have with each other comes from poor communication and team work between the teams. In such cases neither of the team speaks together which can affect your business and hence you should look for viable solutions like Celigo – the smart cloud integration platform as a service is an app for everything, which operates like slack giving people a chance to interact over a structured channel.
Nevertheless, communication and collaboration is essential as both departments depend on each other for profitability. Marketers might be having all the information needed by sales people to close deals. Both team creating content makes it easier for the sales team to close more sale deals.
Form an SLA
It is important that both teams know where they stand. Thus, the service level agreement is the place you need to start – the document needs to be defined, monitored and measured. Gather your team together and come up with everything from the buyer personas to the lead definition and end gpals – feel free to use Celigo.
Nonetheless, with time, you need to go through your SLA agreement and ensure that it is working. This can be done by using some data and analytics to come up with some metric that s able to ensure that the revenue goals, number of leads for marketing and conversion rate stay afloat.
The buyer journey.
Once you’re done working on the SLA, you should get some spare time to define the buyer journey which is the journey taken from the time the product is purchased to the time it arrives at the customer’s house – this can done through the Celigo platform.
This is the most important aspect of sales, as most companies end up giving their sales team different information as compared to what the marketing team had advertised or even hear a repeat of the same information.
This is why you require to use Celigo – the smart cloud integration platform as a service is an app for everything, which integrates your sales and marketing teams.